The store offers impeccable experience through its elegant ambience, a personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. The Store has Indian and Western wear collection including, own label – Project Eve. Apparel collection in Indian and Western wear includes Handpicked brands, Project Eve and exclusive designer collection, along with key brands in Indian and western wear.

Project Eve is crafted especially around women - to celebrate her. Every aspect of the store speaks loudly for women, may it be the salon to pamper them or the apparel, lingerie, accessories and footwear in the fashion and lifestyle collection. The assortment has limited sizes for exclusivity, discovery-based aisle structure, international experience & ambience, high street store staff or minute detailing like twin trial room and charging dockets. The spacious trial rooms have been thoughtfully designed to pamper women with elegance including detailing like side tables, seating space and light modes for day and evening looks.