Both Sudeep & Heena wanted to establish a label in the glamour industry, both saw a lot of promise in affordable luxury footwear for women. The duo did a lot of market research for two years and finally ''Dech Barrouci’ was born in 2017 as an online platform. The brand gained immense popularity on the internet and received support from many celebrities due to the beautiful designs and craftsmanship of the footwear. The brand also takes up international shipping of shoes on the basis of orders.

Sudeep says, “We are filling the gap in the affordable luxury women footwear segment.  What makes our collection popular is that exclusive designs are available in an affordable price segment of Rs 1800-5000. So a lady can buy luxury footwear at pocket-friendly prices. Our range is very comfortable, tailor-made for party wear, up-market and is high on fashion.”

Heena Singh took on the charge of celeb tie-ups and marketing, while Sudeep took over the important designing aspect of the footwear and operations.

Heena says, "It is a matter of pride that a Chandigarh based women footwear label has made a mark among celebrities. Our shoes have been worn by actresses like  Alaya Furniturewala who acted opposite Saif Ali Khan in the recent film – Jawaani Jaaneman & TV and film actress Hina Khan who was reality show Bigg Boss 11's( 2017) first runner up. Hina wore Dech Barroucis’ at the International Cannes Film Festival 2019. Not only Hina, the famous singer Neeti Mohan too has donned our shoes. Renowned TV actress Shweta Tiwari has also been wearing the brand."

There are plans afoot to bring company-owned outlets of 'Dech Barrouci' in Delhi & Mumbai & in some Punjab cities too.

Sums up Sudeep, “Our shoes are for the modern woman, are metro style and for all age groups